Kroger operates 2,700+ stores across 35 states under banners including Kroger, Ralphs, Fred Meyer, Harris Teeter, and King Soopers. With active placements across Kroger locations, we have a growing footprint in one of the most important grocery retailers in America.
What Makes Kroger Unique
Kroger's buying process is deeply data-driven, powered by their proprietary 84.51° analytics platform. Their buyers evaluate brands on household penetration, incrementality, and promotional lift. Kroger's Our Brands portfolio is one of the largest private label programs in the U.S., so positioning your brand as a complement — not a competitor — to their own brands is essential. Their category review process is structured around quarterly and annual line reviews, with regional variations across their operating divisions.
Our Insider Advantage
Our team understands Kroger's divisional buying structure, 84.51° data requirements, and how to position brands for line reviews across multiple operating divisions. We know how to navigate the difference between a Kroger corporate authorization and getting on-shelf execution in individual divisions — and we manage both.
25+ brands represented across America’s top retailers.