The Fresh Market operates 160+ stores across 22 states, offering a curated, high-quality grocery experience. Their focus on fresh-prepared foods, premium brands, and a boutique shopping environment makes them one of the most sought-after placements for specialty CPG brands.
What Makes The Fresh Market Unique
The Fresh Market prioritizes quality over quantity. Their buying team looks for brands with compelling stories, premium positioning, and products that align with their curated assortment philosophy. Unlike conventional grocers, they emphasize discovery and experience — their stores are designed to feel like a European market, and the products they carry need to match that premium expectation. Their category decisions are centralized, with a lean buying team that values direct relationships with brand founders.
Our Insider Advantage
Our team understands The Fresh Market's buying philosophy and how to position brands for their curated assortment. We know what their category managers prioritize — from packaging aesthetics to margin requirements — and how to present your brand as a natural fit for their premium, discovery-driven shopping experience.
25+ brands represented across America’s top retailers.